Job Opportunities at Jumia Nigeria

Company Description

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!

SEO Channel Owner - Jumia Food & Travel

Job TypeFull Time
QualificationBA/BSc/HND
Experience 3 - 5 years
Location Lagos
Job Field Media / Advertising / Branding

Responsibilities

Jumia Travel is a hotel/flights booking website that provides travellers with the perfect place/flight they need at the best price from more than 25,000 hotels in Africa and more than 200,000 hotels around the world.

Jumia Food is an online food ordering site that allows consumers to conveniently order meals of their choice from their preferred restaurants, and have them delivered straight to their home / office.

As a SEO Channel Owner, you will be responsible for improving organic search visibility of our not-ecommerce websites (Food/Travel and other services). The successful candidate will support the overall goal of increasing sites traffic and revenue through strategic research, outreach, content creation, link building and execution of these campaigns while assuring each maintains a positive ROI and adherence to quality guidelines by search engines.

In particular you will;

Design, execute & manage SEO processes, content strategies & link building outreach campaigns.

Develop & maintain enterprise-level SEO guidelines & training.

Communicate with management, teammates & affiliate managers on expectations, project timelines, development and goals/results.

Manage a team of 2-3 SEO Specialists and be accountable for the weekly delivery of their established goals.

Model the way for our SEO Specialists by demonstrating how to implement an established SEO strategy by “rolling up the sleeve” and actually executing it.

Work independently on all aspects of SEO, including keyword research, content strategy, social media, outreach and link building

Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits, and pro-actively seeking out relevant link placements on external websites to increase organic rankings.

Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions.

Define SEO IT Roadmap and interact with the IT Teams

Monitor, track and report on SEO performance and trends.

Research and stay up-to-date on new developments, trends and technologies within the SEO space.

Professional Skills & Qualifications

Bachelor Degree from an accrediated university.
3- 5 years experience of working independently on all aspects of SEO, including keyword research, content strategy, social media, outreach and link building
Prior experience using SEO analysis/research tools like Majestic, SEO moz, or similar tools.
Sound understanding of search engine algorithms and updates such as Panda, Penguin and Hummingbird core search technology – for regular sites, mobile sites and apps.
Web analytics experience with knowledge of analytical tools such as Google Analytics & Google Webmaster Tools.
Self-motivated, detail oriented, ability to prioritize, multi-task and manage multiple initiatives simultaneously.
Basic knowledge/understanding of HTML, CSS, JavaScript & technical recommendations.
Ability to work independently and as part of a team.
A sophisticated understanding of organic search and content marketing.
Team building, mentoring and people management skills.

We Offer

A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures

Head of Performance Marketing - Jumia

Job TypeFull Time
QualificationBA/BSc/HND
Experience 5 years
Location Lagos
Job Field Media / Advertising / Branding

Responsibilities

You will be responsible for developing and leading the strategic plan and vision for digital platform development such as website content, e-commerce, personalization, testing, marketing, and digital technology.
The role also entails working closely with the commercial team on planning and ensuring country targets are being achieved.

In particular you will:
Project & Process Management:

Achieve country marketing performance given business targets. This includes budget allocation and monitoring to maximize return of investment per customer. With help of the marketing mix, anticipating the business direction, considering country specifics and best practices.
Together with commercial team, define and plan monthly sales campaign
Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance
Keep team's workflow and deadlines aligned with overall campaign goals
Own event calendar, anticipate marketing planning given business strategy
Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.
Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with the business targets.
Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.

Marketing Strategy:

Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPI´s to improve marketing efficiency;
Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies;
Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);
Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;
Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.

Performance Analysis (Web & Finance):

Coordinate department/vertical specific reporting that will feed the marketing efficiency plan;
Present post-mortem campaign efficiency to Global Head of Marketing, country MD´s and other stakeholders as required;
Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.

Global Marketing Team Member & Support:

Actively anticipate to the definition of the Marketing plan;
Participate and propose potential global marketing process & strategy improvements;
Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD´s and other PMO’s;
Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.

Professional Skills & Qualifications

Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.
5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platform

We Offer

A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures

Method of Application

Use the link(s) below to apply on company website.